Sawako.Furuno is a cycle accessory and clothing label for female cyclists.

The founder Sawako Furuno, originally from Tokyo, is a trained architect who has always been passionate about design. As a regular London cyclist, she was keen to design products that would stand out from the typical unattractive cycling accessories and apparel. The brand is about being feminine, stylish and having fun on your bike.

Since the launch, Sawako Furuno cycling helmets have attracted a number of fashionable cyclists all over the world. The helmets are also loved by the media, having been featured in a number of fashion magazines, newspaper and TV programs. We would love you to enjoy shopping for our cycling products at one of our gorgeous retailers, which we have carefully selected or at our own online shop here.

Further products such as cycling jackets are in the development stages. Watch the space!
 
  • RIBBON purple
  • LEOPARD
  • Cream leather